Paul Oakenfold Interactive Virtual Concert
Yoom.com enlisted Galvanized to help the legendary DJ Paul Oakenfold celebrate 30 years of producing chart-topping music for fans worldwide. The objective was to create an interactive, immersive virtual concert that would showcase his musical brilliance and be accompanied by a dynamic pay-per-view concert film. The primary challenge was to seamlessly incorporate cutting-edge volumetric capture technology during an Oakenfold performance, allowing for the creation of a lifelike digital avatar of him spinning some of his most celebrated tracks. This innovative approach aimed to offer fans a unique and engaging experience, blending the excitement of live performances with the latest advancements in virtual reality technology. By leveraging this technology, Yoom.com and Galvanized sought to elevate the concert experience to new heights, providing an unprecedented level of interaction and immersion for Oakenfold’s global audience.
Client: YOOM.COM
Paul Oakenfold launched a three-song interactive WebGL experience for this project, utilizing advanced techniques in volumetric video. The experience enabled fans to navigate and manipulate a virtual landscape for a uniquely personalized experience.
The content's debut was met with overwhelming acclaim, captivating audiences across over 100 countries and serving as an ideal platform to herald his forthcoming US tour. The innovative integration of 3D technology and interactive features established new benchmarks for digital performances, attracting high engagement and earning rave reviews. The collaboration between Yoom and Galvanized underscored the revolutionary impact of digital 3D technology in the music industry, marking an advancement in virtual entertainment.
Monetization Strategy
3D Content
Game Engine
Immersive
Interactive