SXSW Sound Waves Music Festival (SXSW)
Yoom.com engaged Galvanized to ensure the SXSW Festival could extend its reach to global audiences by creating an innovative virtual music festival. This ambitious project required a creative approach to translate the festival’s energy, excitement, and unique atmosphere to those around the world attending the conference remotely. The challenge involved developing a music experience that could be streamed seamlessly on multiple platforms, ensuring a consistent and engaging virtual festival environment. Galvanized’s expertise was crucial in capturing the essence of SXSW and delivering it to a diverse and widespread audience, enhancing the festival’s global impact.
Client: YOOM.COM
Yoom and Galvanized teamed up to present SoundWaves, an online music festival featuring twelve emerging artists that premiered at SXSW. Using Yoom’s volumetric capture technology and custom web streaming, the event was accessible globally on various devices. The performances occurred in unique WebGL environments, featuring artists from ten countries rendered as 3D characters on the DreamWave platform.
SoundWaves won the “XR Experience Special Event” award at SXSW 2023, captivating viewers with an immersive experience that crossed physical borders. This partnership underscored the potential of volumetric video to revolutionize virtual events. SoundWaves not only broadened SXSW's reach but also set a new standard for virtual music festivals, proving that the essence of live events can be successfully replicated digitally.
Game Engine
Interactive
Immersive