Live Sport in Virtual Reality
When the NBA aimed to bolster its reputation as a technology innovator by broadcasting live games in Virtual Reality, it collaborated with NextVR and Galvanized Founder Danny Keens to tackle this ambitious challenge. The project overcame intricate logistics and production obstacles, such as managing real-time event coverage, to successfully produce and stream over 100+ live NBA games in a 3D Stereoscopic format to viewers watching in a virtual reality environment. This endeavor required meticulous planning and coordination to ensure high-quality immersive experiences for viewers, pushing the boundaries of sports broadcasting technology.
CLIENT / NextVR
At NextVR, the founder of Galvanized played a crucial role in forging a partnership with the NBA to produce live game broadcasts in Virtual Reality. NextVR's unique technology utilized multiple cameras to create a live broadcast stream from the stadium into VR headsets worldwide. The team had to coordinate logistics, manage live broadcast feeds, and ensure a seamless transition between camera angles without disorienting viewers.
The innovative approach led to critically acclaimed sports broadcasts and visually stunning immersive experiences, allowing fans to get closer to the action than ever before. The collaboration resulted in over 100 live VR broadcasts, setting a new standard for live sports coverage. The NBA's embrace of this technology cemented its position as a leader in sports innovation. At the same time, NextVR's solution demonstrated the future potential of live event broadcasting in virtual reality and led to the company's acquisition by a global technology company.
Live Event Production
3D Content Production
Immersive Content